PSC Communications

I stumbled across another blog that is new to me (not hard to do these days). The episode that grabbed my attention debated the nuances of “psychological health” vs. a “psychosocial safety climate.” Not 100% sure that my definition of the latter was correct, I took the bait.  

 

Admittedly, holding out for key takeaways was a test of patience to given that nearly every sentence in the 30-minute episode included multiple “likes” from hosts younger than my daughter. Still, our Millennials and older Gen Z are producing incredible work and ideas, so…like, I like to keep an open mind. Plus, some of the “Valley Girls” from my generation are running Silicon Valley now. So, I pressed on and then re-lensed this from the perspective of a communications professional.

 

Psychological Health vs. Psychosocial Safety Climate

First, let’s clarify the difference between psychological health and a psychosocial safety climate. Simply put, psychological health is a reference to mental wellbeing. It involves “normal” or generally acceptable emotional, behavioral, and social maturity. The kind of behavior that doesn’t cause harm to oneself or others, or significant disruptions in the workplace. It’s an accepted state of being that one would exhibit in most social and professional settings. There may be an “acceptable” level of frustration, deadline stress, or impatience now and then, but no violent outbursts, emotional meltdowns, threatening, divisive, or offensive language.

 

A psychosocial safety climate (PSC) is any environment that supports sustained psychological health. To create a PSC-friendly workplace, organizations must develop, execute, and maintain programs, initiatives and policies focused on sustaining a climate that supports the psychological health of its employees. This includes providing fulfilling work, embracing authenticity, diversity, and inclusion, and ensuring a healthy work-life balance. Organizations with PSCs invest in creating and maintaining a non-stressful work environment, which includes a strategic and supportive PSC communications program. 

 

How Can Communications Support a PSC?

A psychosocial safety climate falls under an “organizational communications” bucket. It’s not simply an executive or departmental initiative. It is a commitment that permeates every facet of an organization, in every direction. For brevity, let’s focus specifically on how an internal communications team might support the PSC of an organization.

 

PSC or DEI Committee

First, establish a dedicated PSC committee or ensure it is a significant focus within a diversity, equity, and inclusion (DEI), or employee wellness committee. Outline clear objectives that support overarching operational goals. Ideally, this committee includes representatives from various departments, levels, ages, ethnicities, race, gender identifications, etc. to ensure a healthy representation of perspectives, ideas, and experience.

 

Solicit Employee Feedback & Establish a Benchmark

An internal communications team or practitioner can work with HR to solicit baseline feedback from employees. This can be included as part of an annual employee survey or a dedicated employee wellness survey. They may also be broken out into individual “pulse survey” questions, or available as part of a dedicated survey space on your organization’s intranet. Solicit a mix of qualitative and quantitative feedback.  

 

Sample qualitative question:

“What would a work environment that consistently supports your mental wellbeing look or feel like to you?” Provide an open field for users to type their answer.

These responses provide communications and HR teams with a comprehensive “wish list” spanning race, gender identity, ethnicity, religion, disability, culture, experience level, and age. Without this qualitative input, a PSC program isn’t inclusive, and won’t feel “safe” for all employees. This also scrubs unconscious bias from a pre-contrived definition of a PSC drafted solely from an executive (or communications) point of view.

 

Sample quantitative question:

“A psychosocial safety climate (PSC) is any environment that supports sustained psychological health. Based on your experience, how would you rate the current PSC of your organization, based on the following scale of 1-5 stars?”

• • • 1 star: Mental wellbeing is not valued; I do not feel psychologically safe or supported.
    • 2 stars: Mental wellbeing is rarely a priority; I do not have adequate resources.
    • 3 stars: The focus on mental wellbeing comes & goes. I’m not sure what support is available.
    • 4 stars: My mental wellbeing is usually supported & I’m aware of resources.
    • 5 stars: My mental wellbeing & psychological health is consistently prioritized & supported.

Provide clear definitions for each rating level rather than leaving it open to subjective interpretation, as that may skew results. This quantitative rating is what you’ll use to 1) analyze and adjust related communications and initiatives and 2) measure against each time you ask them to retake the survey to determine change in perception.

 

Create an Action Plan

Once you’ve collected feedback, discuss how you will communicate the results. If results fell short of desired outcomes, what actions can be taken, how, and when? Research best practices and consult with subject matter experts as needed to create SMART goals (simple, measurable, attenable, relevant/realistic, and time-bound). This process needs to happen quickly, so that employees don’t assume their feedback was a waste of time, or that their psychological health isn’t a priority. Be as transparent as possible about what’s going well, opportunities for improvement, and how and when improvements will take place. Then execute everything promised within the given timeline.

 

Repeat

For an issue as important as employee wellbeing, it’s important to check the temperature at regular intervals, such as quarterly, so that timely adjustments are made and seen throughout the year, vs. simply checking off a box for the annual survey.

Employees don’t get survey fatigue. They get lack-of-action fatigue. When announcing the next survey, reiterate what improvements were made because of the last one, to remind them of how their feedback was acted upon. This pre-framing will increase future survey engagement and demonstrate the organization’s commitment to creating a PSC.

 

Report Communications Impact

While many variables contribute to creating and sustaining a PSC, don’t be afraid to illustrate how internal or organizational communications contributed to business efficiencies, such as a decrease in turnover, increased productivity, fewer complaints, or fewer sick days. Quantify not only responses, but also survey engagement over time. How many employees responded? If the response was low, what factors may have contributed to that, and what did you change the to improve survey engagement? Did you discover and resolve message distribution issues to remote employees that also affected other organizational messaging? There’s significant opportunity to outline the unique operational value that you contribute through communications. If you aren’t showing your value as a communications practitioner, nobody else will. This is essential when you need to justify additional resources, headcount, or even your own raise.

 

Keep Learning and Improving

There’s no single or “perfect” approach to creating a psychological safety climate. It will vary significantly across the globe, influenced by cultural norms, expectations, and world events.  The collection of case studies and best practices is growing daily, creating a-la-carte options to meet the needs of your employee demographic while remaining flexible enough to incorporate change.

 

As we’ve learned across the past two years, big change happens. It’s our responsibility as communicators to support and guide change while minimizing operational disruption.